Essays on human-scale business & design

Most business writing treats scale as a given - principles are presented as universal, tools as broadly applicable, frameworks as transferable across any size of organization. I'm not sure that's true. These essays explore what happens to the ideas we rely on when you actually slow down and examine the conditions under which they hold.

The focus here is small and owner-operated businesses: where the person serving the customer is close enough to feel the consequences of getting it right/wrong, where feedback loops are small enough to be useful, and where good ideas have a real chance of becoming real changes.